The AUDELIS LABS story

When Brauer was in second grade, his village had no electricity. He collected discarded batteries, found a way to revive the little charge left in them, and lit an incandescent bulb. From that small light, he knew electronics would be his life.

In sixth grade, his grandfather gave him a handheld radio. In seventh grade, on his older brother's cassette player, he heard stereo for the first time. By eighth grade, he was no longer content to just listen. He spent his meager savings on books about electronic components, reading and building from them. Only then did he piece together a cassette player from broken parts other people had thrown away, take an audio IC from an old cassette deck to build his first amplifier, and then create a surround effect that left his friends amazed. It sounded very good, even though it lived inside a cardboard box.

Life took him elsewhere: electronics studies, engineering jobs, then an LED and advertising business. But the dream never went out. In the evenings he still wore his headphones, still built audio gear for himself, still helped friends choose and tune their speakers. In 2020, when Covid-19 slowed everything down, he finally had time to begin in earnest.

No colleagues to ask, not enough measurement equipment, and no large supplier interested in an unknown speaker maker. Many people he invited to join had their own reasons to decline, and he understood. But he believed that every great brand begins with an idea and the effort to see it through.

He found one supplier willing to build exactly to his sample design. That was the first success. He learned DSP, then wrote his own measurement and auto-calibration tools. For months, he woke at eight, tuned all day and kept going until three or four the next morning. A single track could be heard hundreds of times in one day.

After years of working alone, Brauer met Sally. They met by chance, when he needed components and imports from abroad, and she had studied import and export. She listened to what he had built, felt it, and believed in it. She founded AUDELIS LABS to give his work a home.

Sally runs operations, finance and sales. Brauer leads engineering and the brand, bringing all of his technical craft to walk with the company from its earliest days. AURION SEREN is the first result of that partnership: one person keeping the company on its feet, the other keeping the quality of the sound.

They pursue honest sound, like a singer performing right in front of you. A speaker is usually designed to sound good in one kind of place: a small room, outdoors, a car or a large room. So listeners often buy several speakers to cover different settings. AURION SEREN answers that with sound profiles, each tuned for a different way of listening: AUDELIS Live for large rooms and karaoke, AUDELIS Car for the car, AUDELIS Dark for long listening sessions, and Standard for longer battery life. One speaker, many places.

The hardware of AURION SEREN is custom-engineered on an ODM platform. The acoustics, tuning and quality control are carried out by AUDELIS LABS. We begin here to build a solid foundation for the products that follow. Our larger hope is a product researched, developed and manufactured entirely in Vietnam with local suppliers, moving steadily closer to the quality of the finest products.

The first friends who listened to AURION SEREN told us, “It is worth more than it costs.” We treat that as the kindest recognition we could receive, and a reminder to keep that promise in every product to come.